Next.jsReactTailwindCSS
ET.Verdict Offial Website
Designed and developed the official ET.Verdict website with a modern, responsive UI and optimized performance.
Role
Front-End Engineer
Timeline
2 weeks
Impact & Metrics
- Improved perceived load time and scroll smoothness
- Delivered on deadline for campaign launch
- Reduced content update turnaround with reusable sections
Problem
The company needed a credible, fast, and brand-consistent site that clearly communicates services and builds trust with prospects.
Constraints
- Tight launch timeline tied to marketing campaign
- Performance targets on mobile and low-end devices
- Content edits needed to be easy for non-technical stakeholders
Decisions
Performance-first page structure
Kept sections lean, optimized imagery, and used a static-first approach to guarantee fast TTFB and smooth scroll.
Componentized sections
Built reusable content blocks to speed delivery and allow quick edits without layout regressions.
Clear conversion paths
Designed prominent CTAs and trust sections to reduce friction from homepage to contact.